Friday, May 05, 2006

GO GO with HOTGo

Harlequin On The Go™ (acronym HOTGo, of course). Yes it’s true. We are everywhere you want to be. Inside your purse. Next to your ear. In your pants pocket—watch out, don’t sit on us! Harlequin is on your mobile phone, and I, for one, think the world will be a more entertaining place for it.

Of course I am spoiled. I have one of those fancy phones—I can download my eBooks (reading Heather Graham’s Ghostwalk right now, riveting) and I am totally addicted to my digitally downloadable audio. I listen to my titles (Meryl Sawyer’s Half Past Dead in my ear, great southern voices and sexy!) while I knit. But this is different. HOTGo you can do on a lot of different types of phones, from nice to fancy. There is limited mobile content for women, so this is a real opportunity. Right now the program is with Verizon, but it will branch out.

Let me just quote: “VOCEL, one of the most exciting "push technology" companies in the wireless field, and Harlequin Enterprises Limited, one of the world's leading publishers of women's fiction today launched Harlequin On The Go™ the first Female-Focused Mobile Entertainment application offering a variety of entertainment choices, including daily-serialized novels by best-selling authors.” We’re going to be offering.....

Program Highlights:

Daily Reads
- Leverages compelling online read content
Six Degrees of Kissing
- Connect celebrity movie kisses (pretty amusing)
Writing 101
– Weekly tips (always useful)
Harlequin Poll
- Vote on daily romantic entertainment question (see what everyone else said)
Book List / Buy
- Preview of 5 current books each day
- Move to "wish list" for future shopping reference
- Buy from your phone
- Is this cool or what?

The subscription cost will be $2.49 a month and can be accessed at

Much of what is being offered via cell is material created for eHarlequin, which just to remind us all, launched just over six years ago. So we have all worked to build and create a new business and are now beginning to see opportunities to expand on what was created. It is still very much a new frontier, but we’re seeing a few towns springing up and fields getting planted with the expectation that we’ll be around to harvest them!

Let me just quote Pam Laycock, who says it so well in the Press release: "Harlequin On The Go™ means you will never be caught without great reading again," says Pam Laycock, Executive Vice President, New Business Development and Strategy. "We are always searching for exciting new ways to reach readers. In addition to being a groundbreaking new format, this application introduces a fun and refreshing new way for women to enjoy the Harlequin experience. This mobile application is a key thrust in our digital delivery strategy which also includes downloadable audio and eBooks.”

Check it out!

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